A worldwide pandemic caused many businesses to pivot their strategies. While online-only businesses flourish, businesses that rely on in-person sales have really struggled. For instance, 42% of the U.S. population bought groceries online in March 2020, nearly double the 22% in 2018 (Geekwire, 2020). With online purchases and curbside pickups on the rise, those who have a storefront such as retailers, service providers, and restaurants, are largely missing out. So, what is a business to do if it’s still in need of a boost in foot traffic? We’re sharing 3 reasons to invest in digital marketing if you’re a brick-and-mortar business to get customers back in your store.
Expand Your Reach on Social Media
If you’re a business who doesn’t have any social media accounts, you’re potentially missing out on a ton of business. Building an online audience through Facebook, Instagram, Twitter, or LinkedIn (depending on your business) can not only drive more people into your store, but it can also act as a referral source to build your brand. In fact, 71% of online shoppers will recommend the brand they bought on social media according to ReadyCloud. More than likely, most of your customers have social media accounts already and will be happy to support you. You can start by figuring out what social media channel makes sense for your business, setting up an account, and consistently posting about your business to get noticed. And most likely, you’ll expand your reach quite a bit while gaining attention outside of your local network.
One important way for you to do this is to claim your Google My Business page if you have not done so already. Adding as much detail as you can, like your address, can give you a boost when it comes to searchability for your business. This means people in your area will be able to find you easily when searching for your goods or services. Also, adding your location to your website and social media pages will help support your ranking and keep it consistent across all channels.
Engage Local Partners
Expand your reach on social media by engaging with local partners that support your brand. Be strategic and find partners that complement your business model so that you can support one another in the community. If you have a specific business in mind, reach out and collaborate with them through community events, fundraisers, giveaways, and/or social media campaigns to expand your reach through their network. Some partners might even be willing to help you in exchange for the goods or services you provide depending on your business and needs. The nice thing about this type of partnership is that it’s typically are a win-win situation for both businesses.
We hope you’ve enjoyed learning about 3 reasons to invest in digital marketing if you’re a brick-and-mortar business. Check back soon for more useful tips on how to leverage your small business in a big world of competition. If you need help managing certain aspects of your small business or you’d like to know more about the services ARK Marketing has to offer, contact us or comment below! Also, follow us on Facebook and Instagram for industry news, inspiration, and helpful tidbits for finding small business success. Sincerely,