Starting a new website or even updating an old site can seem like a huge task. Many small businesses don’t know where to start. By answering a few questions using our infographic below, you can determine what you need in terms of online presence and how best to achieve it. We’ve also identified 3 reasons you need a well-designed website to keep you motivated throughout the process.
It’s the core of your digital framework
It’s nice to think you can do EVERYTHING, but this kind of mentality can leave you unorganized, exhausted, and stressed. Try writing down your tasks and organizing according to daily, weekly, monthly, and yearly deadlines. If you don’t have deadlines, set some for yourself. Keeping a task list can help you prioritize your work, put your mind at ease, and boost your productivity.
For many small business owners, there are many challenges, especially for website development. One of which is time. Small business owners typically wear a ton of hats and they are stretched for time to learn a new trade/skill. For some, learning code and developing their website is an easy task, but for others, they prefer to leave it to the experts (like us!). We’d advise taking stock of your skill sets and if you can develop a website on your own, kudos to you! If not, we are here to help you get started. Regardless, having a website is a must in today’s digital world so don’t fall behind!
Around-the-clock access to your business
The great thing about having your own website is that it’s available 24/7, even outside of your normal business hours. It’s nice if you have customers in different times zones when you may not be available.
If you have a product that you sell online, late night shopping is always an option so you can sleep tight knowing you won’t miss out on potential sales.
Collect valuable data from your audience
Having a website allows you to track and collect valuable information. By tracking browsing patterns, you’ll likely learn what content and/or products resonate best with visitors. Being able to track patterns also gives you insight into measuring digital advertising efforts. You can track click-throughs to your site and see where these leads go once they arrive. This is valuable information to consider when adapting and growing your website to be more user-friendly for your audience.
And if we haven’t convinced you yet, here are a few stats to give insight as to why it’s so important to have a website.
- According to the CNBC/Survey Monkey Small Business Survey, 45% of small business say they do not have a website.
- 76% of those who conduct a mobile search on their phones end up visiting the store within a day (Think with Google)
- 64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. (Moz)
- A recent audit showed that of 9,392 Google My Business Pages, 27% have no website link.
- 38% of people will stop engaging with a website if the content or layout is unattractive. (Source: Adobe)
- Judgments on a company’s credibility are 75% based on the company’s website design or lack thereof. (Source: Web Credibility Research from Stanford)
We hope we’ve been able to convince you of the importance of having a beautiful, well-functioning website! Please keep us in mind if you’re looking to build a new site or just thinking about giving your current site a face-lift. You can see our portfolio HERE.
Check back soon for more useful tips on how to leverage your small business in a big world of competition. If you need help managing certain aspects of your small business or you’d like to know more about the services ARK Marketing has to offer, email us or comment below! Also, follow us on Facebook and Instagram for industry news, inspiration, and helpful tidbits for finding small business success.