Keep An Eye On Your Brand
As a business owner, you’ve worked hard to build your brand’s image and its presence online. To set it and forget it could be detrimental to your business and its reputation. Just as it’s important to monitor and invest in directory management, it’s also important to keep an eye on your brand and people who are talking about it across the web. Google alerts can help you do this with ease by simply entering your business name and location in your Google alert console. Once you start seeing results, you can then respond accordingly, similar to the way you handle online reviews. Responding and engaging in a timely fashion can instill trust and further build your brand.
Spy On Your Competition
Plugging your competitor’s names into the Google Alert system is a glorious way to keep track of them without them knowing it (Insert maniacal laugh here). This information is beneficial in making sure your brand is positioned in a way that has a differential advantage. Businesses tend to be successful when tapping into their own niche market. If a competitor pivots their strategy, you’ll be able to see that immediately, and adapt accordingly without missing a beat!