ARK Blog

4 Benefits Of Utilizing Google Alerts

ARK Google Alerts
What if we told you that there’s a tool that will pull specific information from the vast worldwide web with just a few clicks and deliver it straight to your inbox? Well, it just so happens that this magical tool is called Google Alerts! We want to share the 4 benefits of utilizing Google Alerts and how you can use this information to enhance your business.
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Keep An Eye On Your Brand

As a business owner, you’ve worked hard to build your brand’s image and its presence online. To set it and forget it could be detrimental to your business and its reputation. Just as it’s important to monitor and invest in directory management, it’s also important to keep an eye on your brand and people who are talking about it across the web. Google alerts can help you do this with ease by simply entering your business name and location in your Google alert console. Once you start seeing results, you can then respond accordingly, similar to the way you handle online reviews. Responding and engaging in a timely fashion can instill trust and further build your brand.

 

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Spy On Your Competition

Plugging your competitor’s names into the Google Alert system is a glorious way to keep track of them without them knowing it (Insert maniacal laugh here). This information is beneficial in making sure your brand is positioned in a way that has a differential advantage. Businesses tend to be successful when tapping into their own niche market. If a competitor pivots their strategy, you’ll be able to see that immediately, and adapt accordingly without missing a beat!

Monitor & Measure Content

When it comes to ranking on Google Search, high-quality content is king. Google Alerts will help you keep an eye on Google algorithms to ensure your content is performing at it’s best. For example, when setting up your results, you can choose best results and all results. If your content is showing up with the “best results” category, that means your content is highly valued by Google!

Spam Monitoring

Ugh… nothing is a bigger buzz kill than putting your heart and soul into a riveting blog post, only to see a plethora of spammy comments that follow. There are tons of bots that prey on various types of content while posting hideous, off-topic comments. These comments can hurt your business because sometimes, potential customers click on these spammy links and end up in a place they didn’t want to go. Not only does this tarnish your image in the eyes of a potential customer, but it also deems your content as “unsafe” which affects your ranking. Google Alerts can help you monitor these spammy little bots so you can keep them off your site and keep your ranking intact.
Now that you’re aware of all the benefits of using Google Alerts, let us show you how easy it is to set up! Simply go to www.google.com/alerts. Make sure you’re signed in to your Google account and type in your business name as seen below:
Once you have your business name entered, click the “show options” dropdown.
You’ll see a variety of customization settings where you can choose how often you’d like to receive these alerts. Next, you can set your sources. Set to “automatic” if you don’t know what sources to list. You can even customize what region Google pulls from. Once you’ve worked through all these options, click “Create Alert” to finalize. You’re all set!     
We hope we’ve been able to convince you of the 4 benefits of utilizing Google Alerts for your business. Check back soon for more useful tips on how to leverage your small business in a big world of competition. If you need help managing certain aspects of your small business or you’d like to know more about the services ARK Marketing has to offer, contact us or comment below! Also, follow us on Facebook and Instagram for industry news, inspiration, and helpful tidbits for finding small business success. Sincerely,

The ARK Crew