Depending on the nature of your business, you may be well known in your own community. This tends to be low hanging fruit that many forget to take advantage of. You can tap into your local markets by friending fellow businesses in your area and tagging them in posts that might be relevant to them.

Also, using local hashtags on your Facebook posts can help organically boost a post or bring attention to a special event. If you need a bit of a refresher on hashtags and how to best use them on social, here’s a great resource from Hubspot.

Using Facebook Stories is a good way to establish a personal, real-time connection with your audience. It’s also a great way to give your customers a behind-the-scenes look into the inner workings of your business. The content should be timely and relevant to events happening in the moment. Some examples would be seasonal promotions, community events, sneak peeks of new product launches, or educational teaching moments for your audience. For more information on how to create and share your story, visit Facebook.

It’s just an organized mess, right? Organizing your Facebook content probably doesn’t rank high on your ultimate to-do list but maybe it should be. Some people like to create an excel spreadsheet with events, timely promotions, holidays, holiday hours, and inspirational messages they wish to share with followers. It’s helpful to build your calendar out a few months in advance. It’s even more ideal to create content for the whole year. No matter your method, find a way that makes sense for you to keep all things organized.

It may not come as a surprise, but the content you create for Facebook should have a social, friendly, laid-back tone of voice. Social media channels like LinkedIn should demand a more professional message and subject matter. Catering your message and visuals per platform can go a long way when it comes to engagement. Therefore, content such as community events, gatherings, and fun topics for consideration fit beautifully within the Facebook realm.

Organic reach is something that’s almost non-existent on Facebook. In the past, you could promote your small business with little to no investment but now, it’s a pay-to-play platform.

A Facebook tip to boost your content without forking out a ton of cash is to focus on video. Currently, video ranks higher than regular text posts. It’s a little loophole, for now, that you can take advantage of. Either way, consider the importance of video and its place in your digital marketing strategy. Here are some stats to convince you.

“By 2022, online videos will make up more than 82% of all consumer internet traffic – 15 times higher than it was in 2017.” – Cisco

“A Facebook executive predicted that their platform will be all video and no text by 2021.” – Quartz 

“6 out of 10 people would rather watch online videos than television.”        – Google