Managing any business is no easy task but there are certain small business challenges everyone faces at one point or another. You may not know how to tackle them, or you may not have the time to even figure out where to start, but we will show you how to fight back so you can win at small business life.
For your company to expand, you must develop a growth strategy. In order to initiate growth, you must define what makes your company different from your competitors. And if you don’t know your competition, get to know them! Use your research to figure out how you can make your company stand out from all the rest. Focus on your strengths and have a plan in place to grow as your business expands. This means making good financial decisions and investing in good talent along the way. These things can help your company sustain common growing pains that most small businesses face.
Getting traffic in the door can be tough for a lot of companies with brick and mortar locations. This can be done in many ways depending on your business. Having a Google My Business page is a huge step in the right direction. You can read more about the importance of a Google My Business HERE. The idea is to make your company easy to find in and around your community. Another way to increase visibility is to invest in Google Ads. This can be a relatively inexpensive option to serve up ads locally to those who are searching for your goods or services online. Of course, there’s also more traditional marketing options like billboards and commercials which may be a good fit depending on your business.
Creating a Cohesive Brand
Branding can often be overlooked in the overall marketing aspect of every day business life but it’s super important. Your brand in its entirety should be consistent and exhibit what makes you unique. This goes for not only the visible elements of your brand such as logo’s, website design, social media look and feel, but it also goes for your writing personality. Every type of content that’s produced should fall within the brand parameters that you’ve set to best represent your business. For more information about branding, check out our post HERE.
Building a Social Media Presence
Social media may seem so prevalent in today’s marketing world, but you’d be surprised by how many small businesses are not taking advantage of this low hanging fruit. Only about 52% of small businesses post on their social media accounts daily. To develop a social media presence, you must have a concrete strategy in place. Developing a posting schedule not only helps you stay organized but it can also help you keep your branding consistent. Posting regularly can help slowly build a presence but if you’re looking to speed things up a bit, you can also invest in paid or sponsored posts to broaden your audience. Also, utilize hashtags in your posts where it makes sense to gain more popularity.
Driving Website Traffic
If you’re a small business owner and don’t have a website, you should contact us ASAP! You’re missing out on a ton of leads by not having a place to direct potential customers for more information. The first hurdle is to create a customer friendly website. The second, is driving traffic to your site. This can be done through many different avenues. Think of your online presence as an intertwining web with your website at the center. You want your Google My Business page, your social media accounts and any other digital accounts to point to your website. You can also drive traffic through online paid advertising to your website if organic traffic isn’t cutting it.
We hope this post helps you easily overcome some of the most common challenges small business owners face today. Please feel free to comment below if you’ve experienced challenges we may not have mentioned and how you overcame them. Check back soon for more useful tips on how to leverage your small business in a big world of competition. If you need help managing certain aspects of your small business or you’d like to know more about the services ARK has to offer, email us or comment below! Also, follow us on Facebook and Instagram for industry news, inspiration, and helpful tidbits for finding small business success.
The ARK Crew