Everyone loves a good deal, right? Think about the adrenaline you feel when you find that perfect gift for an amazing deal at the perfect price! Experiencing this kind of “high” is what makes Black Friday and Cyber Monday so popular. No matter the size of your company, you can find your place in this holiday mayhem. We’ll give you a few ideas to try this year to make the most out of this coveted shopping event.
Offering time sensitive deals is the perfect way to get your customer to pull the trigger. Amazon does a great job of using timely deals to their advantage when hosting their famous Amazon Prime Day. We’ve all felt the anxiety of that clock ticking down like a time bomb when the deal ends, and it’s lost forever…. Nooooo! Just because Amazon is larger than life itself, doesn’t mean that you can’t apply similar tactics to your sales strategy. You don’t even have to have an e-commerce site to do it. Brick-and-mortar companies often have huge success with door-buster deals on Black Friday. It’s a little bit more chaotic and takes a little more planning but it’s the same premise as what you’d offer online.
Offering a free gift with purchase is great way to help increase sales over the holidays. When choosing a gift, it’s important to make sure it makes sense with your product/service mix. If you’re a dry-cleaning company giving away kitchen timers, you may confuse your customers. I mean, whaaatt?? You want to make sure the gift is something that has high perceived value, on trend and is widely desirable. The overall goal is to increase sales and make your customer feel valued.
Holiday shopping events are a great opportunity to take advantage of hashtags. When choosing hashtags, opt for broad ones like #blackfriday, #cybermonday and #sale. Black Friday and Cyber Monday specific tags will help you reach those customers who are specifically looking for a good deal and are more likely to purchase. If your products and services appeal to a niche market, use tags that will reach that specific audience in addition to your normal every day hashtags.
Digital ads can help expand your reach and stay competitive during the biggest shopping event of the year. Running ads can help drive traffic both in-store and online. The key is to have an enticing CTA (call to action). When developing digital ads, you want to make sure your creative is festive and eye-catching. You also want to make sure you incorporate focused keywords, so your ads will be served up to those specifically looking for your goods or services at the right times.
Fun Ways to Offer Incentives
The holidays are an opportunity to get creative with the way you offer certain incentives. On Black Friday and Cyber Monday, the competition is fierce, so you want to explore anything that will help you stand out. Zembula is a tool that can help you achieve this with interactive mystery offers. You can create scratch-to-win offers and various other deal incentives that can be added to your social media accounts, website and/or emails. Wheelio is another interactive tool that not only helps you create a fun spin-to-win feature on your site, but it can also help you generate leads. To take advantage of the discount, you must enter an email address. So, think of the possibilities…. If you’re already investing in google ads which drives tons of traffic to your website where they find this fun, new spin-to-win incentive, you could generate a ton of new best friends! Happy Holidays to you!
Up Your Email Game
If you already have a pretty decent list, you can work on creating your Black Friday and Cyber Monday messaging and creative. When thinking about this, be specific when it comes to your deals. For example, if you’re running a timely deal and want to sneak peek it (which we always recommend), make sure you specify the details like, “60% off furry slippers today only, offer ends at midnight.” Also, you want to make sure the image of the furry slippers clicks directly to purchase on your site. You want to make it as easy as possible for your customer to purchase your deal on your product page. In addition to advertising deals, try adding animated gifs to your emails to grab your customers attention. Don’t be afraid to get fancy!
If you’re looking to build your list this year or you have no list yet, you can always use sales and deals as a bargaining tool on your website and social media channels to collect more email addresses. You can do this the day of the shopping event or you can offer smaller deals leading up to the holiday to build momentum throughout the month of November.
We hope we’ve given you some ideas to help you stand out and have a successful Black Friday/Cyber Monday. Check back soon for more useful tips on how to leverage your small business in a big world of competition. If you need help managing certain aspects of your small business or you’d like to know more about the services ARK Marketing has to offer, email us or comment below! Also, follow us on Facebook and Instagram for industry news, inspiration, and helpful tidbits for finding small business success.
The ARK Crew