ARK Knowledge Base: Google Analytics

Working with a marketing or advertising agency who has requested to be added as an admin within your Google Analytics account? There are many reasons a marketing firm would need this type of access, but here at ARK, we use admin access to manage your site’s past and future data to better provide specific KPIs, trends, and recommendations based off of these analytics. Adding a new admin to your GA account may sound like a tedious task, but we’re here to give you step-by-step instructions that will make this task easy as pie!

This how-to is brought to you straight from our ARK Knowledge base, and is part of our amazing blog series we like to call “ARK Knowledge Base: Things You May Need to Know.” We’re giving special access to our expert skills and sharing some pretty important know-hows for small business owners. So, keep your eyes open for more of our “How-To: [Insert the Thing You May Need to Know Here 🤭]” posts because we can’t wait to share more nuggets of information!

P.S. Have you been getting a ton of emails regarding Google Analytics solely talking about the Universal Analytics being sunsetted July 1st, 2023? Are you a little confused? Check out the blurb at the bottom of this post and let us explain.

How-to Google Analytics

Adding aN admin to Your Google Analytics account

Step 1: Sign in to Google Analytics.

Step 2: Click Admin and navigate to the desired account/property/view.

Step 3: In the Account, Property, or View column (depending upon whether you want to add users at the account, property, or view level), click Access Management.

Step 4: In the Account permissions list, click +, then click Add users.

Step 5: Enter the email address for the user’s Google Account. ( if you are adding ARK as an admin)

Step 6: Select Notify new users by email to send a message to the user.

Step 7: Select the permissions you want. Learn more about permissions.

Step 8: Click Add.

That’s it!

Be sure to check back soon for more “How Tos” you probably need to know as a business utilizing the power of marketing and directory management. Not yet utilizing these powerful tools and asking yourself why not? Give us a call! We’re here to help answer all the questions. Except how much is too much coffee for one to consume in a single work day. We don’t know the answer to that one either. 😉

If you’d like to inquire or learn more about all of the services ARK has to offer, email us or comment below! Also, follow us on Facebook and Instagram for industry news, inspiration, and helpful tidbits for finding small business success.



Everything You Need to Know About the Google Analytics GA4 Property Switch

Universal Analytics (UA) is the traditional version of Google Analytics that provides valuable insights into user behavior, acquisition channels, conversion tracking, and more. It uses cookies and client IDs to track user interactions across multiple sessions and devices, allowing for detailed analysis of user journeys. 

Unfortunately, UA is going to stop collecting data starting July 1, 2023 and you’ll only be able to view historical data (and who knows how long that will be available to us). To help make sure that you don’t lose any tracking, you’ll want to migrate and/or connect an existing GA4 property.

Google Analytics 4 (GA4) is the latest iteration of Google Analytics that introduces a more advanced and future-focused approach to data analysis, focusing on user-centric measurement and privacy enhancements. GA4 uses an event-based data model: it collects data based on user interactions and events.

Transitioning to GA4 properties ensures that your analytics setup aligns with Google’s ongoing development and innovation. It allows you to take advantage of new features, functionalities, and measurement capabilities while offering streamlined tracking capabilities to collect and analyze data. Further, this integration enables a more comprehensive understanding of user journeys and behavior. It offers AI-powered insights, predictive analytics, and automated reporting, which can help you uncover valuable trends, anomalies, and opportunities. The user-centric perspective enables you to better understand engagement with your website or app, leading to more informed marketing decisions and user experience improvements.

Good news is, if you are an ARK client, we have already set up GA4 properties for you! If you’re not an ARK client yet, and are wishing you were, contact us today!

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