ARK Knowledge Base: Google Business Verification

How-To: Verify Your Google Business Profile Via Video

Got your Google Business Profile setup and you’re ready to verify it? OR already have a Google Business Profile but Google is asking you to REverify it? This may sound like a tedious task, but we’re here to break it all down for you step by step. Brought to you straight from our knowledge base, here’s another helpful “how-to” from our blog series, “ARK Knowledge Base: Things You May Need to Know.”

Through our knowledge base, we are giving special access to our expert skills by sharing some pretty important know-hows for small business owners. But it doesn’t stop here! Keep your eyes open for more of our “How-To: [Insert the Thing You May Need to Know Here 🤭]” posts, because we can’t wait to share more nuggets of information! Ready, set, Google Business!

Verifying your Google Business Profile

Video verification may be your only option

The only way to get, or keep, your Google Business Profile in the public eye is to make sure it is verified. Verification usually happens right after you create your business profile, but sometimes Google may need you to reverify your business later on. Some of the things that can trigger the need for reverification are changing your business name, address, phone number, or updating your profile too frequently. 

In the past, Google has allowed for phone, email, and post card verification. However, Google is moving away from these options and now mainly requires a video verification as your only option. Video verification is for businesses with a physical storefront, service providers without a physical location, or hybrid businesses. This can definitely seem like a tedious and annoying task, but we’re here to help walk you through it!

Your Step-by-Step Guide

Video verification for your Google Business Profile

Step 1: On your mobile device, go to your Business Profile. Learn how to find your profile. Video verification can only be done on a mobile device, so if you start verification on a computer, to continue on your mobile device, you can scan a QR code that will be provided to you.

Step 2: Tap Get verified and then Capture video.

Step 3: Tap start recording. Make sure you know what things will need to be included in your video in advance.* 

Step 4: Follow any prompts from your phone. You could be asked to allow access to your camera and microphone. Follow the
on-screen instructions to continue.

Step 5: Tap Stop recording and then Upload video.

Step 6: Wait for review. This process may take up to 5 business days, so keep checking back in to make sure your profile becomes verified. If the video does not get approved by Google, you will need to repeat this process over again until your video is approved and your Google Business Profile becomes verified.

That’s it!

Questions? Check out the faq below!

Important: Your video recording shouldn’t include any sensitive information like bank account numbers, tax or identification numbers, any other private information, or show other people’s faces (no customers, vendors, etc.).

Take the time to plan your video. Your video should meet these requirements:

Video has to be unedited, unique, and one continuous recording without breaks.

Show the location of your business. Capture the official street and number signs, nearby businesses, or the area around your business that shows your business is at the correct Google Maps location.

For businesses with a physical location, show evidence that your business exists. Capture the storefront, showroom, or business signage.

For service providers, record equipment or other items related to your business. Capture the products for sale, branded equipment, marketing materials, or tools you use to serve your customers.

Demonstrate proof of management. You can show that you’re authorized to represent your business by recording employee-only items or areas. Record yourself opening a cash register, accessing a point-of-sale system, unlocking the staff room, kitchen, or storage room.

You can still record the location where you offer services, the equipment you use, and their documentation associated with your business.

Examples of location:
A street name and number on the building.
Multiple store signs around the location.

Examples of equipment:
A branded vehicle or marketing materials.
Your workspace, tools and equipment you use to serve your customers.

Examples of documentation:
Business registration, invoices, utility bills for the business.
Other documents with your business name.

Make sure your video meets all the requirements and try again. If you still have issues, you can try another verification method if it’s available.

Our support team is available to help, but try to make a verification attempt first. That’ll make it easier for us to help you.

Sometimes videos may not upload initially. Try to upload it again.

If the details about your business changes, Google may require you to reverify to maintain the quality of business information. To verify your business with your choice of the methods available, follow the same steps shown in your profile.

Make sure your video meets all the requirements and try again. If you still have issues, you can try another verification method if it’s available. The Google support team is available to help, but they do ask that you try to make a verification attempt first.

Be sure to check back soon for more “How Tos” you probably need to know as a business utilizing the power of marketing and directory management. Not yet utilizing these powerful tools and asking yourself why not? Give us a call! We’re here to help answer all the questions. Except how much is too much coffee for one to consume in a single work day. We don’t know the answer to that one either. 😉

If you’d like to inquire or learn more about all of the services ARK has to offer, email us or comment below! Also, follow us on Facebook and Instagram for industry news, inspiration, and helpful tidbits for finding small business success.



This article guide was written from Google’s set of instructions for video verification. Which can be viewed here

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