At ARK, we understand that branding is an important, and often, personal aspect of your business. As your partner, our development team is dedicated to the research, development and implementation that will be the new face of your business.
This goes beyond just a logo and fonts.
Our creative teams work with you to connect with your audience through your brand.
ARK's creative team of designers and content writers provide the services necessary in establishing a brand. Development includes graphic design, website design, social media, branding guidelines, and more.
In order to effectively communicate with your customers; existing and potential; you need to create a memorable and cohesive brand vision. Your brand in its entirety should be consistent and exhibit what makes you unique.
There are basic elements that create a successful brand for your business; brand strategy, brand identity, and brand expression.
These pieces, along with a rock-star marketing partner, work together to create a roadmap for marketing to your audience.
A brand strategy is a culmination of brand messaging that affects the way your brand is perceived by potential customers; a brand personality. This includes things such as mission statements, vision statements, and company values. Defining your brand voice can help it stay consistent across all channels which makes it easily recognizable. Your brand’s personality should be interwoven into all aspects of your businesses from social media and blog posts, and even into your brand’s aesthetic. It helps keep you and those who work for you on the same page when it comes to content.
While brand strategy is more about written content, brand identity relates to consumer perception in terms of design. Elements of brand identity include logos and other visual design materials. Having a unique and recognizable logo, color palette, and general design style makes it easy and quick for consumers to create an association between your business and your product or service.
Brand expression is where strategy and identity come together to create messaging materials. Using on-brand language and design work to speak to customers helps to even further engrain your brand’s personality in their minds, especially if they find they can relate or identify with you.
A large part of brand expression involves maintaining the consistency of tone and appearance across all channels. ARK Marketing keeps this in mind when working with you to develop your brand in all digital areas.
Brand Strategy - Mission, Vision, Values
Brand Identity - Logo, Visual Brand
Brand Expression - Brand Collateral