Business Branding: National Entrepreneurship Month

November is not just about falling leaves and Thanksgiving feasts; it’s also National Entrepreneurship Month! Entrepreneurs are the backbone of our economy, and this month is dedicated to honoring your hard work, determination, and creativity. Here are some tips and ideas for the upcoming holidays and celebrations of entrepreneurs and small businesses to support National Entrepreneurship Month!

1. National Entrepreneurship Month

Aside from the other holidays, what should you be doing for National Entrepreneurship Month? Here are some areas to focus on.

Brand
Identity

Create a unique and memorable brand image that sets you apart in your industry. Your brand identity is the face of your business – not just the logo.

Brand Storytelling

Explore the art of brand storytelling, and use it to connect with your audience on a deeper level. Using it through social media and communications will improve customer loyalty.

Branding Strategy

It is important to remain consistent across all touchpoints within your branding strategy, from your website and social media to packaging and customer service. Align your branding strategy with your target audience's preferences and values.

Social Media

Explore the various social platforms, and create engaging content, manage your online reputation, and measure the effectiveness of your social media branding efforts.

Customer Feedback

Collect and act on customer feedback. Use reviews, both positive and negative, to refine your brand.

Trends

Look into emerging trends in online branding, such as virtual reality experiences, influencer partnerships, and interactive content, and how entrepreneurs can adapt.

If you’re like any other business owner and wearing most of the hats of the business, we can help with all of these branding pieces so you can focus on your team and customers.

2. Thanksgiving

Across all of the relevant platforms, business owners should be showing appreciation for family, friends, and, of course, your customers. Showing gratitude presents a genuine connection and identity for your brand, and it’s just as important to encourage others to give back. Here are a few more ideas for making the most of the holiday:
  • Use social media for a standard Thanksgiving post.
  • Include it in email marketing in a themed campaign.
  • Consider promoting a charitable cause.
  • Run a Thanksgiving contest for your customers.
  • Collaborate with other local businesses.
  • 3. Black Friday and Cyber Monday

    Black Friday and Cyber Monday aren’t just reserved for the retail giants. Small businesses have a prime opportunity to leverage these shopping extravaganzas to enhance your branding efforts.

    During these high-traffic shopping days, it’s crucial to spotlight not just your products but also your brand identity. Reinforce what sets your small business apart from the competition. Use these days to engage with your audience, not just as consumers, but as brand advocates.

    4. Small Business Saturday

    Small Business Saturday is not just another shopping day; it’s a powerful reminder of the remarkable contributions made by local businesses. This annual event, falling on the Saturday after Thanksgiving, provides a unique opportunity to support your community’s small enterprises and also to enhance your business branding.

    It’s the perfect moment to emphasize what makes your business unique, from your products and services to your customer experience. Use Small Business Saturday to tell your brand story, engage with your customers, and showcase your commitment to quality and service.

    Think about how you can express your brand’s values, identity, and personality. Make your branding memorable, authentic, and reflective of the passion you pour into your small business.

    We hope we’ve been able to provide you with tips and content ideas for celebrating National Entrepreneurship Month and the holidays that accompany it. Check back soon for more holiday marketing ideas and small business tips. If you’re not currently working with a marketing partner for your small business, you should be! We can create a plan that is tailored to your business’s specific needs, so contact us today and let’s chat!

    If you’d like to inquire or learn more about all of the services ARK has to offer, email us or comment below! Also, follow us on Facebook and Instagram for industry news, inspiration, and helpful tidbits for finding small business success.

    Sincerely,

    THE ARK CREW

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