Google Ad Glossary

Google Ad Glossary

Google Ad Glossary Avg CPC (Average Cost Per Click) The average amount charged for each click on an ad. This is calculated by dividing the total cost of the clicks by the total number of clicks. Clicks Every time someone clicks on an ad, even if the person...

Google & Facebook Ads To Cure Your Sales Woes

ARK Blog Google & Facebook Ads To Cure Your Sales Woes Every year businesses, large and small, establish lofty sales goals and develop strategies to meet those goals. Whether it’s adding to your sales force or investing in new marketing trends, we’re here to share...

The Benefits of Google Display Ads

ARK Blog The Benefits of Google Display Ads So, what’s the big deal with Google Display Ads? If you’re a savvy business owner or marketing professional, you may know a little bit about Google ads. However, maybe you’re unsure as to if they are a good investment or...

Tips & Tricks for Pay-Per-Click Campaigns

ARK Blog Tips & Tricks for Pay-Per-Click Campaigns Many small businesses view pay-per-click as a complex moving target. This is true but there’s a strategy for managing campaigns, making them searchable and keeping the cost low. All too often entrepreneurs will...

The Benefits of Working with a Google Partner

The ARK Blog The Benefits of Working with a Google Partner The ARK Blog The Benefits of Working with a Google Partner ARK is pleased to announce that we now have our Google Partner Certification! You’re probably wondering, why is this such big news? Well, a Google...
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