If you haven’t started your holiday planning, there’s still time. After all, Halloween has already come and gone, and you don’t want to miss out on Thanksgiving, do you? Thanksgiving is a great time to put your content marketing and creative skillset to good use to engage your audience and attract new leads.
Say Thank You
The gift of thanks can be presented in various forms. Show your customer how much you appreciate them with a small gift of gratitude. You can do this with a simple social media post, or you can give your current customer an exclusive promotion to show how much you appreciate your business!
Pre-Black Friday Sale
Black Friday has become quite the production, and the competition is fierce. One way to avoid getting lost in the shuffle is to promote your sale early. There are no hard and fast rules against promoting before or even after Black Friday, so experiment with new offers and timing to see what your audience responds to most. The same can be said for Cyber Monday.
Engage Local Businesses
If you’re a local business that has certain synergies with your neighbors, don’t be shy; engage them in your plans to amplify your marketing! For example, if you own a donut shop and there’s a coffee shop a few blocks down the road. Go make friends and see if they would be open to creating a thanksgiving plan together. Perhaps you could collaborate on a Black Friday deal or even pull together to say thank you to your customers with a free coffee with a proof of receipt from your donut shop or vice versa. And don’t forget about Small Business Saturday on November 27th! It’s the perfect excuse to raise awareness for small businesses in your area, amplify sales, and strengthen the community.
Send Email Campaigns
Emails are often a forgotten marketing tool. If you have a decent email list, this is the time to engage them with messages of thanks and special offers to foster brand loyalty. Remember to create eye-catching headlines that make the recipient want to open the email and enticing graphics to keep them engaged. You’ll definitely want to have this important tool in your Thanksgiving marketing toolbox!
Donate to a Special Cause
There’s no better way to say thank you than by offering to support a great cause or make a donation to your favorite charity. Also, businesses have been known to partner with groups to help fundraise for certain members of their community or just a general cause to give back. If you’re looking for a specific day to highlight, Giving Tuesday on November 30th would be a good option. It’s also just outside of the Black Friday rush, which makes it a nice, feel-good campaign to wrap up your seasonal marketing efforts.
Check back soon for more valuable tips on how to leverage your small business in a big world of competition. If you need help managing certain aspects of your small business or you’d like to know more about the services ARK Marketing has to offer, contact us or comment below! Also, follow us on Facebook and Instagram for industry news, inspiration, and helpful tidbits for finding small business success.