ARK Marketing

Google Local Service Ads

Google Local Services Advertising

With Google Local Services Ads, local companies can advertise their businesses on Google and receive leads directly from potential customers. With this, your business will come up for customers in your area, which will help target an audience that is more likely to be interested in your business. These leads will come in as phone calls and messages sent through your Local Services ad.

How Do Customers See My Ads?

When a customer located near you searches for the services that you offer on Google, your ad will appear on their search page. Once they click on your page, Google will have them confirm their needed services and location. If everything matches what your business offers, they will have the opportunity to contact you, and if not, Google will show them another company that might be better suited to their needs.

How to Use Google Local Services

When you sign up for Google Local Services Ads, we will ask you to provide your business hours,
service area, and services offered so we can create your business profile.

Weekly Budget

Set your budget and only pay when a customer gets in touch with you directly from your ad.

Business Hours

Make it easier for your customers to reach you by editing and maintaining your hours of operation on your business profile.

Service Areas

When choosing your service area, make sure to keep it in the middle. If your area is too large, then customers might go elsewhere due to distance, but if your area is too small, your ad might not reach as enough customers.

Job Types

Accurately describe the services you offer on your profile to avoid confusing customers and having false leads.

Once you have your profile set up, it makes it easy to manage your 
incoming leads through your inbox. You have the option to handle a lead by:

Replying

Send a message to the potential customer through email or text messaging.

Calling

Call the customer from the 
number they listed.

Decline

Let the customer know why
you declined the lead.

How Ad Ranking Works

Google Leads has an algorithm that ranks ads based on a few factors that include:

Call us today to see how we can make Google work for you and get your business noticed.

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