ARK Marketing

Google Business Profile

Google Business Profile is a tool for businesses and organizations that helps manage their online presence on Google through generating phone calls, website traffic, and reviews for local businesses.

Google Business Profile Services

At ARK Marketing, we can help you increase the number of times your business appears on Google by using a Google Business Profile set up for your business.

What Is Google Business Profile?

Google offers Google Business Profile as a convenient digital tool for businesses and organizations. A GBP listing can be seen on the right side of search results pages with information on your business and the services you offer. This profile helps you manage your business account across all parts of Google.

Making sure your profile has accurate information about your business makes it easier to reach more customers, tell them your story, and help them find you.

How to Use Google Local Services

Google is one of the first places potential customers go to do quick research about a specific business. This gives you the opportunity to attract new customers all from a single Google search. Google Business Profile search results can be found in one of these places:

Google Search Results

Google Maps Search Results

Knowledge Panel

How to Use Google Business Profile

Your profile on Google allows users to find useful information about your business like your hours of operation, a description of your services, your reviews, and the aspects of your business that set you apart from others.

Location

Setting your location on your profile not only lets customers know where to find you, but also links your location directly to Google Maps. If your business happens to move, make sure to update this on your profile to avoid any possible confusion.

Description

Tell your story to your potential customers! Let them know what your business does, but also why you do it. Other businesses probably offer similar services as your business, but your story is unique to you. Use it to set yourself apart.

Photos

Adding photos to your profile can be a great way to help users see what to expect before they come to your business. Have pictures of your business, your team members, as well as the building itself.

Attributes

If you feel that there is more about your business that you want expressed on your profile, you can add attributes in the platform. The Google Business Profile platform has two different types of attributes.

  • Factual attributes are objective pieces of information about your business. This can include things like outdoor seating, payment types, Wi-Fi availability, or languages spoken and can all be edited from your profile.
  • Subjective attributes are basically taken from reviews and include things like good for kids, popular with tourists, etc.

Business Hours

Keeping your business hours accurately updated is an important aspect of your Google Business Profile. This helps your customers know the best time to both visit and contact you. Setting your availability and hours for holidays on your profile is also extremely helpful to your potential customers.

Contacts & Links

Keeping your business hours accurately updated is an important aspect of your Google Business Profile. This helps your customers know the best time to both visit Google allows you to add more information about your business to your profile. There are tabs for your business’s contact information and places where you can add a link to your company website. nd contact you. Setting your availability and hours for holidays on your profile is also extremely helpful to your potential customers.

Reviews

Like a normal review, your past customers can rate your business on a scale of 1-5 starts, leave a written review, and post photos they feel are relevant taken during their visit. Other users will be able to see these reviews, but as you are the business owner, you have the option to delete any of these reviews if you think it’s best.

Google Business Profile and Google Maps

Technically, Google Business Profile and the profile that appears as a search result on Google Maps are the same thing. The biggest difference is that while anyone can add a location on Google Maps, if they do not have a Google Business Profile account, they have no control over the information posted on that profile. If you want to control the information on a listing, or create a new one, the only way is through making a Google Business Profile account and going from there.

Call us today to see how we can make Google work for you and get your business noticed.

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