Google Search Ads is Google’s pay-per-click(PPC) advertising solution, which lets businesses bid on keywords for a chance to show ads in Google search results. ARK Marketing can help you use Google search ads to bring more business to your website and increase your sales.
Enhance business online presence and drive traffic to your site
ARK Marketing is fully equipped to manage your pay-per-click campaigns on the Google Search Ads platform for each and every business. We can help businesses anywhere from small local shops to large corporations increase their brand awareness through PPC ads.
Our PPC Process:
Personal Consultation
We’ll start by learning more the ins and outs of you and your business. We want to know your unique strengths and weaknesses, your competitors, and the opportunities you have available to best help you. With this information, we can put together the best PPC campaign to help increase your online presence and gain a larger audience.
Keyword Research
We will go ahead and research keywords that relate best to your business through:
- Average monthly search volume
- Estimated average cost per click
- Competition level
The optimal keyword has a high search volume, a lower estimated cost per click, and a lower competition level. This just means the word is searched a lot, not super expensive, and doesn’t have a lot of people targeting this word from their own accounts.
PPC campaign configuration
Once you’ve looked through the content and approved the ads, we can start setting up your campaign in the Google Ads platform. We’ll set it up using each of the tools Google has available for the most effective ad targeting possible.
- Location targeting - where your ads will appear
- Location exclusions - where you don’t want your ads to appear
- Demographic targeting - age, gender, household income
- Audience targeting - interests, behavior, etc.
- Ad schedule - when you want your ads to appear
- Device targeting - Desktop, tablets, mobile
- Ad extensions - business address, phone number, etc
Optimization and reporting
Once the campaign is launched, we will continue to work on your campaign to make sure we can keep your results improving. We will work on the following:
- A/B testing
- Ad copy optimization
- Search term reports
- Keyword bid management
Throughout this, we will provide you with monthly reports on your campaign so you can stay in the loop. We want you to see the ins and outs of your ad campaign with us!
You’re in good hands
With this tried and true process, we’ve got you covered.
If you want to work with us, please contact us today.
How Google Ads Work
Different ad types: which ads are right for you
Google Search Ads can appear in different places than the Google search results page. The ads are entered into the Google Search Network and can appear in one or both of these places:
Google search sites
The ads appear next to results on Google Search, as well as Google Play, Google Maps, Google Images, or Google Shopping.
Google search partners
Ads can also appear on sites that are partnered with Google to show ads, which may include Amazon, YouTube, etc.
The Google Search Network can also support a variety of ads, which include:
Text Ads
These are ads that only include text and are incredibly easy to manage.
Dynamic Search Ads
This is a type of text ad that is made to bring users to a specific page of your website.
Call-only Ads
These ads allow users to call your business directly from the ad and are made to bring more phone calls to your business.
Product Shopping Ads
These ads appear to people who are in the market for your product or a product similar to yours. The ad includes a picture, price, and the name of the store.
Showcase Shopping Ads
These ads are made for people who are looking for a place to buy products instead of people searching for a specific product. This ad will lead users to related products and a description of the store.
Image and Video Ads
Image and Video Ads are shown on the sites of Google search partners. This ads can be either static or in GIF format and can even be interactive. The video ads can be run by themselves or placed within content on a streaming service.
The Google Search Network is an effective advertising strategy because it appeals to the users who are actively searching for something. In placing your Google Search Ad in the place they’re searching, you expand your business by making their searches easier.
What is pay per click advertising?
Pay-per-click ads are the ones that appear at the top of Google search results. Advertisers can specifically target certain keywords so their ads appear higher on the Google search results which would in turn drive more traffic to their website. On the other hand though, you could use search engine optimization.
This ad platform lets you specify any keyword you’d like, and if it’s done right, you’re almost guaranteed a spot on the first page of Google search results.
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