Life moves pretty fast and so does Facebook with its everchanging nature. So, when so many of our clients rely on Facebook pages to do business, we thought it was imperative to address a new update that will affect how you manage your daily social media activities and offer advice on how to prepare. From the loss of analytics for old data to potentially losing half of your audience, we’re sharing what you need to know and how you can prepare for this change.
There’s no need to fret as your old Facebook posts will still be visible on your business page. However, the data/analytics for these posts will not be available once the update takes place.
TAKEAWAY TIP: Take time to pull this information ASAP for your records so you have it as a reference.
We know how hard you worked to create the perfect page with all the necessary information about your business. Unfortunately, some of this information might not transfer over.
TAKEAWAY TIP: To get around this, take a snapshot or make sure you have a back-up document with this information so that you can re-enter it once the new page layout updates.
Currently, a classic business page has two types of audiences. Those who like your page and those who follow your page. With the new update, the like button will no longer be available, and those who liked your page in the past but didn’t follow will no longer be linked to your page. For those who like AND follow your classic page, they will transfer over as a follower on your new page. Followers indicate the number of people who can see your updates in their news feed. By eliminating the “like” button, Facebook claims to make Followers a more meaningful, consolidated metric.
TAKEAWAY TIP: To avoid any disruption or loss in followers, create a Facebook post to alert your audience of this change to see if you can transition the audience that previously liked your page to followers.
Updated Page Roles
All users who have admin access to your page will be rolled over during the update. However, the roles of moderator and editor will no longer transfer. You will be able to assign Facebook access or task access depending on the needs of management. For example, if you have ARK Marketing managing your Facebook ads (smart choice, by the way!) and nothing else, you’d be able to provide us with task access to your Facebook ad account. Also, those with task access will be able to access management tools and insights.
TAKEAWAY TIP: To avoid disruption in Facebook services if you currently have others managing your page, roll them into admin access to ensure a more seamless transition.
We hope we’ve been able to spare you the complete read of Facebook policies and updates while informing you of key changes. However, if you still would like to read about the updates in their entirety, you can do so HERE. Check back soon for more useful tips on how to leverage your small business in a big world of competition.
Check back soon for more useful tips on how to leverage your small business in a big world of competition. If you need help managing certain aspects of your small business or you’d like to know more about the services ARK Marketing has to offer, contact us or comment below! Also, follow us on Facebook and Instagram for industry news, inspiration, and helpful tidbits for finding small business success.