Many small businesses have comprehensive marketing strategies that serve as a foundation for their long-term growth. However, localization is often overlooked as an integral part of this strategy. Localization is the process of adapting a product or content to a specific locale or market. This process may include adapting graphics to target markets, changing verbiage in your advertising and more. We are going to share with you some ways you can localize your content while making the most out of your marketing budget.
Fine-Tune Your Message
When you’re a small business, consistent and on-brand messaging can be a challenging feat. It tends to rank lower on the totem pole of things to do. Most know their core customer, which is half the battle, but messaging goes beyond that. It’s an art to keep your brand consistent but also speak to the masses. For example, think about Subway’s tagline, “Eat Fresh.” It simply communicates their healthy competitive edge over most fast food brands that are known for being bad for you. It’s a slogan that’s short, sweet, and diverse. It also can be applied to any audience, anywhere.
Even though small businesses tend to downplay the impact branding can have on their business, it’s certainly not taboo to take note from big organizations who have done an exceptional job of fine-tuning their message. It’s important to know your customer, keep your brand consistent, and tailor your
Be Proud Of Your Locale
Don’t be shy about your location! Being clear and concise with your local details on all your channels can drastically enhance your searchability. Using tools like Google My Business and planting localized keywords throughout your content can help you expand and reach your ideal target audience. It can also help you establish a wonderful community presence.
Get Involved With The Community
Speaking of community, think about teaming up with local businesses and organizations to help your company get noticed. For example, our (ARK) team volunteers at Some Other Place in Beaumont, TX. We enjoy giving back to
Participating in feel-good initiatives around town can also help elevate your brand and give a new perspective to your business. Identify something that makes sense for your business model or that you feel profoundly passionate about. Volunteering or donating services can go a long way when it comes to your company’s reputation and credibility. Check sites like Just Serve or Volunteer Match for local opportunities in your area.
We hope we’ve sparked some interest in exploring how localization can work for your business. Check back soon for more useful tips on how to leverage your small business in a big world of competition. If you need help managing certain aspects of your small business or you’d like to know more about the services ARK Marketing has to offer, email us or comment below! Also, follow us on Facebook and Instagram for industry news, inspiration, and helpful tidbits for finding small business success.