Marketing Management for Small Businesses

ARK Blog

Marketing management for small businesses

If you’re like most, the idea of marketing might be a tad bit overwhelming. After all, where do you start? We are here to share some facts about marketing management for small businesses, just like you! It’s not as daunting as you may think. In fact, it should be an essential piece of your small business strategy.

What is Marketing Management exactly?

You might be scratching your head thinking what the heck is marketing management and why do I need it? Well, marketing management allows you to strategically target your ideal customer base while establishing a way to gain, keep, and grow your audience through the value of your product or service offering. That might sound like a lot of jargon but essentially, having an experienced marketing management team can help you achieve all of the above with ease. Here are some of the benefits you’ll experience once you get started.


75% of small business owners think that internet marketing is very effective or effective for attracting new customers.” – Fundera

invaluable expertise

Many business owners have a mile-long list of things they need to tackle every day. Marketing is almost always last on the list and is often met with a big question mark. By investing in marketing management services, you’ll be able to rest easy that qualified professionals are investing in proven marketing strategies that not only complement your business model but will bring results.

    23% of small businesses fail because they don’t have the right team running the business.” – Business Insider

    Comprehensive Marketing Strategy

    Having a company manage your entire marketing will ensure your branding, messaging, creative, and your overall goals are safeguarded, measured, and analyzed according to industry standards. You’ll be able to collaborate and explore different types of marketing that you may not even know about. It’s always best to have an experienced partner that is well versed in the ever-changing marketing arena.

      14% of small businesses fail because of poor marketing.” – CBInsights  

      So Much Savings

      Not only will you save more time by not having to manage day-to-day marketing activities, but you’ll also be saving money by leaving the marketing to the professionals. For example, Google advertising may seem easy enough to the untrained eye, but we see so many companies waste valuable dollars trying to run ads themselves with no knowledge of what they are doing. As your marketing management team, we’d work with a Google Partner (literally!) like ARK. These Google Partners (US!) know the tricks of the trade, so we’ll work extra hard to make sure every marketing dollar is invested wisely, and that you achieve the maximum ROI.


      58% of small businesses spend 5 hours or less on marketing.” – Small Biz Trends

      Less Stress

      Who doesn’t like the promise of less stress?! You’ll be able to rest easy while seasoned experts manage your marketing budget, your brand, and even your vendors. It’s a win-win for those who are stretched for time and resources to keep up with the constantly evolving digital marketing world.

      Now that you’re familiar with marketing management for small businesses and how it can help your business succeed, let’s chat about how we can help! At ARK Marketing, our team is ready and able to guide you. Contact us today!

      Check back soon for more useful tips on how to leverage your small business in a big world of competition. If you need help managing certain aspects of your small business or you’d like to know more about the services ARK Marketing has to offer, email us or comment below! Also, follow us on Facebook and Instagram for industry news, inspiration, and helpful tidbits for finding small business success.



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