ARK Blog

Marketing TOOLKIT for New Business Owners

industry marketing essentials

So, you’re a new business owner. Now that you’re up and running, you’re probably wondering how to get new customers to notice your amazing business. To start, every business needs a few key essentials like a website, email, social media support, review and directory management. We are here to help you understand how you can utilize all these aspects of your “marketing toolkit” per your unique industry.

RESTAURANTS/SERVICE

As a newbie, you’re probably eager to share all those tasty dishes with as many people as possible. To optimize your visibility online, you’ll want to consider the following.

Website

A website is essential for a restaurant business. Especially, in today’s day and age. With online ordering and delivery services in high demand, you’ll want a highly functional, eye-catching website that provides a seamless experience for your customers.

Email

Once you have a website, start collecting email addresses so that you can build your email list. As you grow your list, you can start pushing monthly emails, drip campaigns, birthday rewards, and even loyalty program perks that will keep your customers engaged and coming back for more.

Social Media

You might feel the need to create many different social media accounts, but who has the time to manage them all? We hear ya! Restaurants usually fair well on Facebook and Instagram so those are a great place to start. Facebook is a hub for friendly interaction, posting events (if relevant), and building feedback/reviews. Instagram can help generate buzz by posting all your scrumptious food pics while adding savory hashtags that’ll be sure to get you noticed.

REVIEW MANAGEMENT

We briefly touched on this above, but reviews can be left on several platforms such as Facebook, Google, and Yelp. Managing reviews can be a large task depending on the popularity of your restaurant. Developing a strategy to address good and negative reviews is always something to consider early on.

DIRECTORY MANAGEMENT

To make sure your future foodie fans find your new location and have the most up-to-date information, you’ll need to keep your directory listings current. This will need to be managed and maintained over time.

Healthcare

If you’re new to the healthcare industry, knowing what to add to your digital marketing toolkit might be a little tricky given its professional nature and privacy laws. Here’s what we suggest.

Website

As we mentioned before, a website is needed for any business in today’s digital climate, but with health-related content, you might need extra levels of security and/or safeguards that normal businesses don’t. It’s worth investing in a platform that can balance an engaging and friendly infrastructure with the appropriate number of safeguards, so your patients feel safe and secure.

Email

Build lasting relationships with your patients using email marketing. Taking steps to acknowledge birthdays, upcoming appointment reminders, or simply sharing healthy advice that relates to your patients and/or business is a good start.

Social Media

As a healthcare professional, starting with a Facebook account will allow you to connect and share updates about your business. It’s a great platform to build reviews and engage with others on healthcare-related matters. You can also use features like Facebook Live to give potential patients a behind-the-scenes view of your business and what makes it so special.

REVIEW MANAGEMENT

This is especially important in the medical industry as you want to take measures to protect and build your reputation by tending to reviews often. You’ll want to reply promptly and offer professional responses.

DIRECTORY MANAGEMENT

In the healthcare industry, your patients might search for a facility closest to their residence. Therefore your directory listings should always reflect your current address and contact information in case of an emergency.

Industrial

If you’re a new industrial or manufacturing company, your digital needs may differ significantly from that of other businesses. Industrial businesses tend to have more educational components at the cornerstone of their communication and sales strategy. Here are the best avenues to get this type of messaging across.

Website

A website is a hub for all the important information about your business and what makes it so unique. Include specific messaging, as well as enticing graphics that reinforce your brand and differentiate your business from all the rest.

Email

Your email strategy might differ slightly from others because of its B2B nature. However, the intent is the same as you’re looking to deepen the relationship and further the connection with your audience. Focusing on company updates, best practices when it comes to safety standards, and communicating how your business is evolving/growing are all important things to include in your emails.

Social Media

Social media, no matter the industry, helps build brand awareness and drive traffic to your website for more information that might not be fitting for social. By updating and posting educational and timely content, you’ll be able to engage a new audience and funnel them back to your site to ultimately close the sale.  For B2B marketers, LinkedIn is a viable option to consider when trying to make those professional connections and build your network.

REVIEW MANAGEMENT

Review management can be a valuable tool as it often serves as validation for potential new customers. It establishes trust and credibility. Therefore, keeping on top of reviews by managing the good and bad in a professional way can hugely benefit your business. 

DIRECTORY MANAGEMENT

As an industrial company, you want to make it easy for customers to access you. Incorrect information on a listing can result in loss of sales, miscommunication, and disrupt your flow of business.

Now that you better understand what tools to include in your marketing toolkit depending on the industry, let’s chat about how we can help! At ARK Marketing, our team is ready and able to guide you. Contact us today!

Check back soon for more useful tips on how to leverage your small business in a big world of competition. If you need help managing certain aspects of your small business or you’d like to know more about the services ARK Marketing has to offer, email us or comment below! Also, follow us on Facebook and Instagram for industry news, inspiration, and helpful tidbits for finding small business success.

Sincerely,

 

The ARK Crew