ARK BLOG
Maximize LinkedIn With Directory Management
Researching businesses is almost exclusively done online now, so it’s more important than ever to make sure that you are actively managing all of your online listings. You may be wondering what type of listings we’re talking about. A business listing is just that – a listing on a platform (like Google, Yelp, The Better Business Bureau, etc.) that includes all of your business’ information. This information can include business name, phone number, website, hours (including any holiday/temporary changes), business category, your logo, reviews of your business posted on that platform, a short description of your services, etc.
Directory Management
In our small business package, we offer a service called Directory Management in which we manage all of these listings for you. Up until recently, LinkedIn had not been part of listing management platforms, but is now included – which is awesome! If you are a Directory Management or Small Business Package client and have a valid and updated LinkedIn profile, please add us as a user so we can easily manage this listing for you. If you’re not a current Directory Management client, or you’re not fully sure what Directory Management can do for your business, scroll down to BONUS INFO below!
We’ve provided step-by-step instructions below on how to add us as an admin within your LinkedIn account. As always, if you need any help, or have any questions, contact us! We’re happy to help!
LinkedIn Access for Directory Management
How to add Teri (AKA ARK) as an admin on your account:
Step 1: Access your Page Super admin view.
Step 2: Click the Admin tools dropdown at the top of the page and select Manage admins.
Step 3: Click the Page admins or Paid media admins
Step 4: Click the Add admin
Step 5: Type the name of the member, associated employee, or advertiser you’d like to add in the Search for a member… text field.
Step 6: Click the member’s name from the menu that appears.
Step 7: Select the correct admin role.
NOTE: Only one page admin role can be assigned per person, but more than one paid media admin role can be assigned. Paid media admin roles can be granted without an associated Campaign Manager ads account.
Step 8: Click the Save button.
By adding us as an admin on your LinkedIn account, it will allow us to seamlessly sync your business information from our directory management platform to your business’ LinkedIn profile.
Bonus Info
In case you didn’t know, here are a few benefits of our directory management service.
Duplicate Suppression
We will deactivate any duplicate listings your business might have to ensure that only the accurate listings are posted.
Suggestions
This feature helps keep your data accurate and up to date with suggested edits from sources like Google and Facebook.
Listing Management
This is how we smoothly sync your data to all of the publishers in the Publisher Network.
Publisher Network
The Publisher Network provides close to 200 publishers that help put you in control of your brand. A few of the publishers included are Google, LinkedIn, Facebook, Instagram, Yelp, Apple, Bing, the BBB, and many more!
Listings Analytics
Listing Analytics gives you the ability to look at all of your performance data in one place so you can view trends and insights about your business.
The Listings Verifier
This system consistently scans your listings and promotes accuracy to mark any discrepancies between your listings with different publishers.
Publisher Details and Controls
With this tool, we help you stay informed on your listing statuses, alerts from publishers, and more. If any errors populate, we fix those for you so you can worry less about directory management, and more about your business.
We hope we’ve been able to provide you with valuable information on directory management and how to make sure your LinkedIn account is included. Check back soon for more valuable tips on how to leverage your small business in a big world of competition. If you’re not currently taking advantage of our Directory Management service, and it sounds like something your business needs, contact us today to get started!
If you’d like to inquire or learn more about all of the services ARK has to offer, email us or comment below! Also, follow us on Facebook and Instagram for industry news, inspiration, and helpful tidbits for finding small business success.
Sincerely,
THE ARK CREW
