Staying connected with your employees is now easier with the new “my company” tab. The goal of this new feature is to help businesses engage their employees and build stronger communities in a trusted environment. Keeping your employees engaged can help them better advocate on your behalf. You’ll be able to showcase and celebrate company/employee milestones, increase engagement within your employee community, and connect colleagues.

There’s also a feature that shows trending content from colleagues and recommended connections with people associated with your business. LinkedIn promises more tools for the future including the ability to curate unique content, share it with your coworkers, and measure the impact of their reach.

Now that most businesses are conducting business and events online, LinkedIn has followed suit by creating a new “events” tab located on the left-hand navigation menu of your brand page. This new feature allows you to keep track of all your events in one place. This feature also makes it easier to discover upcoming virtual conferences, panels, and webinars.

This is a long-awaited feature that’s finally available! Previously, businesses could see the total number of followers and limited demographic information, but it wasn’t enough to truly understand their audience. Now, you can see the individual members who are following your business page to better grow your network and cater your content.