ARK Blog

New Updates To LinkedIn Pages For Your Business

During unprecedented times like we’ve had these past few months; many businesses have had to pivot their marketing strategies while adjusting to working from home. With this shift, many employees and leaders are experiencing fewer connections internally. LinkedIn’s new features help bridge the gap for better communication and growth in these changing times ahead. Check out a few of their new updates below!
LinkedIn Company Page

“My Company” Tab

Staying connected with your employees is now easier with the new “my company” tab. The goal of this new feature is to help businesses engage their employees and build stronger communities in a trusted environment. Keeping your employees engaged can help them better advocate on your behalf. You’ll be able to showcase and celebrate company/employee milestones, increase engagement within your employee community, and connect colleagues.

There’s also a feature that shows trending content from colleagues and recommended connections with people associated with your business. LinkedIn promises more tools for the future including the ability to curate unique content, share it with your coworkers, and measure the impact of their reach.

LinkedIn Events Tab

“Events” Tab

Now that most businesses are conducting business and events online, LinkedIn has followed suit by creating a new “events” tab located on the left-hand navigation menu of your brand page. This new feature allows you to keep track of all your events in one place. This feature also makes it easier to discover upcoming virtual conferences, panels, and webinars.

 

LinkedIn New Followers

“View Page Followers” Feature

This is a long-awaited feature that’s finally available! Previously, businesses could see the total number of followers and limited demographic information, but it wasn’t enough to truly understand their audience. Now, you can see the individual members who are following your business page to better grow your network and cater your content.

Now, that you’ve read about all these fancy new features available to your company profile, head on over to LinkedIn and give them a try! Check back soon for more useful tips on how to leverage your small business in a big world of competition. If you need help managing certain aspects of your small business or you’d like to know more about the services ARK Marketing has to offer, contact us or comment below! Also, follow us on Facebook and Instagram for industry news, inspiration, and helpful tidbits for finding small business success.

Sincerely,

The ARK Crew

All photos are property of LinkedIn. For more information check their blog post at:  https://business.linkedin.com/marketing-solutions/blog/linkedin-company-pages/2020/new-features-my-company-tab