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Digital Ad – Skill Test
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2
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Client 1
Crocodile Pools is expanding into a new service area. Their goals are brand awareness and website traffic.
1. What issues/complications might Crocodile Pools have breaking into a new search market?
2. What priority keywords would you set for SEM/SEO and why?
3. What other campaigns would you suggest?
4. Are there any external tools you might suggest using on the account to better optimize or measure performance?
5. Are there any other sources/ad platforms you’d recommend outside of SEM?
Client 2
Modica Bros is trying to increase their conversions (calls and store visits). They're currently focusing on Other Services (AC Repair, Wheel Alignment and Oil Changes)
1. What specific campaign types, ad types, extension types, etc would you recommend for this client.
2. What changes, if any, would you recommend to existing ad group focuses and why?
3. What are some tactics they could use to outrank their competitors?
4. What are some high level SEO/content examples on their site you would recommend diving deeper into?
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