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Social Media Strategies for Service-Based Businesses

Social Media Strategies for Service-Based Businesses

Whether you’re an auto shop or a lawyer providing services to the public, social media should be an integral part of your marketing plan. Marketing in general is often looked at as an extension of your sales force, except it’s online! We’re sharing with you some social media strategies for service-based businesses that will increase brand awareness and drive sales.

Show Off Your Talents

As a service-based company, depending on how long you’ve been in business, you’ve probably got a plethora of knowledge to share with your customers. Social media is the perfect medium to share that expertise to engage your audience and get noticed. And don’t discount any tips or tricks that you feel might be “common knowledge.” You’d be surprised at how many people may not know all the things that you know. By sharing your knowledge for free, this helps build credibility and trust. Also, don’t forget to include verbiage and graphics that communicates what makes your business so special. Think about utilizing infographics and short videos to help convey a variety of content.

Inspire Your Audience

There are ways to engage your audience and connect with them over social media – one of which is through inspirational messages and quotes. You can do this with quotes that are timely and relate to what’s happening in the world today, or you can make it strictly relatable to your business. For instance, a rehabilitation clinic, depending on their branding and their voice, might choose to push inspirational quotes encouraging those in rehab to never give up on their progress. This type of messaging is relatable as rehab is a hard journey for most. Knowing your audience and their behavior helps develop the right inspiration and the right messaging to push on your channels.

Don’t Be Afraid of a Little Humor

We get it, some service-based industries are very professional. We’re talking about lawyers and perhaps some of you in the medical field. However, it’s always a nice relief to pepper in what we call, a “palate cleanser” in your content strategy. Having too much of the same type of content can leave your audience feeling bored and disengaged.

For example, during the pandemic, everyone was getting used to carrying a mask wherever they went. So, our agency decided to post a funny meme of a little boy, obviously looking like he forgot something and running intensely into another room. Our caption was, “The face you make when you realize you left your mask in the car.” This was so relatable and timely to what was happening in the world and we received great engagement from it. Everyone loves a cute kid, too, so that helped!

Don’t be afraid to take risks with your content. The beautiful thing about digital marketing is it’s super flexible and it’s measurable! If something does work, you’ll be able to tell within a matter of hours and then you can quickly pivot your strategy.

Behind-The-Scenes Content

Pull back the curtain and show your audience the people who are running the show. A great way to do this is by leveraging Instagram stories. Say, you’re off to see a new client and want to share all the work that goes into preparing for that meeting. Or, you might want to share some Q&A content that you get from current clients. These are all great ways to let people see how you work and the values that are important to you and your business.

Share What Makes You Different

Expand your branding and tap into an emotion that allows you to further connect with your audience. And even better, if the service you provide solves a specific problem for your customers, tell that story with unique keywords and hashtags. Digital marketing is competitive so keeping this type of content front and center can help you rise above all the others.

We hope we’ve been able to convince you of the importance of social media strategies for service-based businesses. Check back soon for more useful tips on how to leverage your small business in a big world of competition. If you need help managing certain aspects of your small business or you’d like to know more about the services ARK Marketing has to offer, contact us or comment below! Also, follow us on Facebook and Instagram for industry news, inspiration, and helpful tidbits for finding small business success.

Sincerely,

 

The ARK Crew