As a service-based company, depending on how long you’ve been in business, you’ve probably got a plethora of knowledge to share with your customers. Social media is the perfect medium to share that expertise to engage your audience and get noticed. And don’t discount any tips or tricks that you feel might be “common knowledge.” You’d be surprised at how many people may not know all the things that you know. By sharing your knowledge for free, this helps build credibility and trust. Also, don’t forget to include verbiage and graphics that communicates what makes your business so special. Think about utilizing infographics and short videos to help convey a variety of content.

We get it, some service-based industries are very professional. We’re talking about lawyers and perhaps some of you in the medical field. However, it’s always a nice relief to pepper in what we call, a “palate cleanser” in your content strategy. Having too much of the same type of content can leave your audience feeling bored and disengaged.

For example, during the pandemic, everyone was getting used to carrying a mask wherever they went. So, our agency decided to post a funny meme of a little boy, obviously looking like he forgot something and running intensely into another room. Our caption was, “The face you make when you realize you left your mask in the car.” This was so relatable and timely to what was happening in the world and we received great engagement from it. Everyone loves a cute kid, too, so that helped!

Don’t be afraid to take risks with your content. The beautiful thing about digital marketing is it’s super flexible and it’s measurable! If something does work, you’ll be able to tell within a matter of hours and then you can quickly pivot your strategy.

Pull back the curtain and show your audience the people who are running the show. A great way to do this is by leveraging Instagram stories. Say, you’re off to see a new client and want to share all the work that goes into preparing for that meeting. Or, you might want to share some Q&A content that you get from current clients. These are all great ways to let people see how you work and the values that are important to you and your business.