For most businesses, social media can be a very overwhelming process when it comes to the holidays. Lately, social media feels as if it is constantly changing and evolving, no matter what time of the year it is. We understand that creating a successful social media holiday strategy may seem overwhelming, so if you find yourself feeling this way, we would love help! If you’re thinking about passing social media off to someone else, let us introduce you to our Social Media Management service. However, if you’re managing your social media in-house, we’re sharing our top tips to best utilize social media this 2022 holiday season.
Holidays give you a unique opportunity to have some fun with your social media! Use this time to make some original graphics, either with the help of a designer or through an app like Canva. We suggest trying to keep your theme the same throughout each post so that your social media page looks uniform and put together. Through these posts, create content that appeals to the emotions of your audience. The holidays bring up all sorts of emotions from excitement to nostalgia so use that to your advantage through social media. You can do this through sharing nostalgic messages through your posts, sharing some content of your team celebrating the holidays together. This will organically evoke those feelings!
During the holiday season posting on days like Thanksgiving, Christmas, and New Year’s seems pretty obvious. There are a couple other days relating to the holiday season that you shouldn’t ignore though! Think about days like National Gingerbread Cookie Day, National Cookie Day, National Christmas Card Day, National Cocoa Day, National Eggnog Day, or anything else relating to the holidays. While you don’t have to post on all of them, posting on days like this can drive up engagement on your social media in a fun and festive way!
While it is important to interact with your audience year-round, the holidays make it a lot easier to converse with people through your social media. Make more of an effort to interact with your customers and try to spark conversations in the comments! One easy way to do this is by making a post asking followers what their favorite way to celebrate the holidays is. This not only gives you an opportunity to respond to comments, but also allows your team to drive up engagement by commenting themselves as well!
Don’t be afraid to start holiday posts early! The holiday season is a big one and November is not too early to start celebrating. A lot of businesses wait too long to post for the holidays, but it is a lot smarter to take advantage of the season and to capture your audience with your holiday posts ahead of time. People love the holidays and seeing holiday posts on your social media is bound to get them excited!
Now that you’re amped up for the holiday season, go spread some joy via your social media! If you find yourself strapped for time, like most business owners, know that ARK can always help take that task off your plate with our Social Media Management service. Looking for more holiday marketing strategies? Check out our past blog posts, like this one, this one, and this one!
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THE ARK CREW