ARK Blog

The Benefits of Google Display Ads

So, what’s the big deal with Google Display Ads? If you’re a savvy business owner or marketing professional, you may know a little bit about Google ads. However, maybe you’re unsure as to if they are a good investment or not. Let us share with you our breadth of knowledge as to why you need Google Display Ads in your life.

What is a Google Display Ad?

Have you ever been searching the web and come across a visual ad at the top or far right or left of your screen? These little gems are called Google Display Ads. They are typically a combination of eye-catching imagery coupled with attention-grabbing text that (ideally) make you want to click on the ad to learn more or even better, to purchase a product. When considering ads, you’ll want to consider three goals. Whether you’re wanting to generate leads/conversions, drive sales for a specific product, or raise brand awareness for your business.

The Value of Google Display Ads

The Reach

One of the biggest draws to advertising on google using display ads is the massive reach. The Google Display Network has over 2 million sites and reaches over 90% of people on the Internet. Your ads have the potential to reach an insane number of websites, mobile apps, and video content. That’s a ton of eyes on your ads that you can potentially convert to customers.

Targeting Options

The great thing about Google Ads is that you can target a specific audience. You can do this based off a persons affinity (a persons overall instrest based off the sites they frequent) or in-market audiences (what a person is currently searching for). You can also set specifications based on demographics, so you make the most of your ad space and dollars. Once you start advertising, you can tweak details and placements to further narrow down your audience.

Remarketing

You’ve probably seen remarketing at work if you’ve been on a website and then exit their site to go somewhere else but then see an ad for the website you were just on. This is called remarketing and even though it can seem a little creepy, it works! The reason why is that you’re serving up ads to a warm audience that has already expressed interest in your product or service.

Their Visual Nature

The beauty of Google Display ads is that they incorporate images to catch your attention which makes them more successful than regular text ads. Due to their visual nature and high impression rate, these ads do the job if your goal is to raise brand awareness.

We hope we’ve convinced you of the power of Google Display ads and how they can be instrumental in the growth of your business. At ARK Marketing, we specialize in digital advertising and would be happy to answer any questions that you have. Don’t forget that we are a certified Google Partner and we can help you get started on the way to expand your customer base to further grow your business.

For a FREE consultation and analysis of your PPC strategy, give us a call at 888.501.1221.

Check back soon for more useful tips on how to leverage your small business in a big world of competition. If you need help managing certain aspects of your small business or you’d like to know more about the services ARK Marketing has to offer, email us or comment below! Also, follow us on Facebook and Instagram for industry news, inspiration, and helpful tidbits for finding small business success.

Sincerely,

 

The ARK Crew

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