The Importance of ADA Accessibility in Website Maintenance

There’s a lot of talk in the website maintenance world about ADA accessibility right now, but you may not know what that means or how it pertains to you. Per the U.S. Department of Justice, the official wording is: “The ways that websites are designed and set up can create unnecessary barriers that make it difficult or impossible for people with disabilities to use websites…” Think about it like this. Just like you wouldn’t have a storefront without handicap access, you shouldn’t have a website that isn’t available to those with disabilities either.

As a full-service marketing agency committed to providing top-notch solutions for our clients, we recognize the crucial role of ADA accessibility in websites, not only to comply with regulations but also to enhance user experience and expand audience reach.

Understanding ADA Accessibility

ADA accessibility refers to designing and developing digital content, particularly websites, in a way that accommodates people with disabilities, including but not limited to visual, auditory, motor, and cognitive impairments. It involves implementing features and functionalities that enable users with disabilities to perceive, understand, navigate, and interact with the content effectively. Some common accessibility features include alternative text for images, keyboard navigation options, captions for videos, and clear content structure.

Enhancing User Experience

ADA accessibility goes hand in hand with improving user experience. Many accessibility features that benefit individuals with disabilities also enhance usability for all users. For instance, clear navigation and descriptive link texts not only assist visually impaired users but also make the website easier to navigate for everyone. By prioritizing accessibility in website maintenance, businesses can create a more user-friendly environment, leading to increased engagement, higher conversion rates, and improved brand perception.

Expanding Audience Reach

Making websites accessible to individuals with disabilities significantly broadens the potential audience reach. According to the World Health Organization (WHO), over one billion people worldwide live with some form of disability. By neglecting accessibility, businesses risk excluding a sizable portion of this population from accessing their products or services online. Embracing ADA compliance ensures that websites are inclusive and welcoming to all users, regardless of their abilities, thus maximizing the reach and impact of digital marketing efforts.

Legal Compliance and Risk Mitigation:

Ensuring ADA compliance is not just a moral obligation but also a legal requirement. Non-compliance can result in costly lawsuits, damage to reputation, and loss of potential customers. With the rise in litigation related to website maintenance and accessibility, businesses cannot afford to overlook this aspect. By proactively addressing ADA accessibility in website maintenance, companies can mitigate legal risks and demonstrate their commitment to inclusivity and social responsibility.

At ARK Marketing, we believe that ADA accessibility is not just a checkbox to tick but an integral aspect of website maintenance and digital marketing strategy. As a full-service marketing agency committed to delivering exceptional results for our clients, we integrate ADA compliance seamlessly into our website maintenance services, ensuring that our clients’ digital assets are inclusive, accessible, and optimized for success in the digital landscape.

For businesses seeking comprehensive website maintenance solutions with a focus on ADA accessibility, ARK stands ready to deliver tailored strategies that drive growth, foster inclusivity, and uphold digital excellence. Contact us today to learn more about how we can elevate your online presence while staying true to the principles of accessibility and user-centric design. Also, follow us on Facebook and Instagram for industry news, inspiration, and helpful tidbits for finding small business success.



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