Many small businesses are aware of search engine optimization (SEO) and its effectiveness to drive traffic to their websites. What some do not know is that it’s so much more than that. We are going to cover some of the reasons why SEO is important in your small business life and how it can help you attain, retain and grow new business.
With the evolution of technology, shopping for products and services is much different now that it used to be. Mobile research is one of the top way’s consumers search these days and you better believe, they use it to the max. Customers want a deal and when ready to purchase, they crawl the web to find the best bang for their buck. Having a tight SEO strategy that’s targeted to your customer base can greatly improve your ranking, giving you a better chance of closing the sale.
When developing your strategy, consider the sales funnel and search intent. You want to have a wide variety of keywords that attracts attention at every stage of the sales funnel, guiding them through to purchase on your site.
Incorporating SEO can help you stay ahead of your competition when a customer searches for your goods or services on Google. If your SEO is lacking, the chances of you showing up on the 2nd or 3rd page of results are high which means almost no visibility. By optimizing your site and honing into what your customer wants (and how they search), you can increase your visibility substantially and beat out your competition.
Build Your Credibility
Whether you know it or not, having a comprehensive search strategy that’s consistent on your website and your content can help you build credibility. By showing up in higher rankings on Google, potential customers portray you a trusted vendor. The further down you are in search, the less likely customers tend to follow through to purchase.
Local Search Lands Leads
Small businesses tend to have success when using local search to drive leads. An easy way to do this is by localizing your messaging and content. Once you have this developed, you can then fold in other accounts such as Google My Business and Google Ads. This only helps amplify your message and drive traffic either to your website or in-store.
Higher Closing Rates
This is the overall goal for all your marketing efforts, right? To generate leads and close the sale. SEO can help you reach your sales goals more quickly than other marketing tactics. Customers who seek out businesses through search have high intent and are ready to purchase. Outbound marketing efforts tend to be less successful because you’re persuading someone who may not be ready to make a purchase, leading to a lower closing rate.
Better User Experience
Some businesses don’t realize how user experience is linked to SEO. Search engines want to see that you have a mobile friendly website, good user rankings such as low bounce rates and increased time on your site. It also looks at how you’re using your images and videos. By optimizing these assets, your search rankings will improve significantly.
The fact of the matter is, SEO is an effective marketing tool. Some small businesses would argue that it’s the most effective tool they have in their marketing toolbox. If done properly, it increases your chances of being seen which helps your odds of landing a client with the potential to buy.
We hope we’ve convinced you of the importance of SEO and how it can help grow your business. Check back soon for more useful tips on how to leverage your small business in a big world of competition. If you need help managing certain aspects of your small business or you’d like to know more about the services ARK Marketing has to offer, email us or comment below! Also, follow us on Facebook and Instagram for industry news, inspiration, and helpful tidbits for finding small business success.