Initially, Instagram made it challenging for account holders to post links within specific posts. The only place they allow active links is in the bio of the account holder’s page. So, since that’s the only place an active link is allowed, the “link in bio” phrase was coined. Currently, Instagram does allow business accounts to post links elsewhere, but it’s still very restrictive.

So, how are businesses supposed to get the word about their product or service offering on a platform that limits the number of links you have in the profile section? As a workaround, several companies developed tools that allow Instagram users to embed one link in their profile that links to several post topics referenced in your Instagram feed. It makes it easier for followers to find the information you’re referencing.

Since you only get one link for your Instagram account, a link in bio tool can act as a hub for a whole library of the page topics you wish to showcase to your users. Several available tools will help you drive traffic not only to a landing page but blogs, free resources, and even promote email sign-ups. Each tool listed below has different features, so check out the ones that best fit your goals and budget.

Our Top Picks:

We are a little biased to Later as this is the scheduling tool we use, but it’s also used by many other big brands. Their service offering includes scheduling, analytics, and also a Linkin.bio tool that helps drive clicks. The Linkin.bio interface looks very similar to a mini-website for your business. Who couldn’t ask for anything more, right?

COST: Free version available with limited offerings. Paid plans for business start at $12.50/month.

If you’re looking for a tool to mimic your website, shorby would be your best bet. It’ll pull content from your RSS feed. You can also create pillar content, services pages, and more to optimize the user’s experience. You can also add links to chat to make it easier for followers to get in touch with you.

COST: Paid plans start at $12/month

If you can do without the scheduling and analytics piece, then give tap in bio a try. Within this platform, you’ll be able to create branded cards, images, and pictures you want your followers to see. Tap in bio is easy to set up and has a broad assortment of features included in their free plan.

COST: Free for a basic plan. Paid plans start at $5/month

For those looking for a linkable infrastructure that translates to other platforms like YouTube, your podcast, and more, then Feedlink would be a great option. Feedlink creates a clickable URL with links to product pages and other important landing pages.

COST: Free limited plan available. Paid plans start at $19/month

Linktree was one of the first company’s on the scene solving the link in bio conundrum. It’s a great tool to turn your one link into a landing page filled with your most important linkable content. Linktree also allows its users to collect payments. It’s super easy to use and can be integrated with other programs like Facebook, MailChimp, and more.

COST: Free plan with limited features. Pro plan starts at $6/month.